A ton of talk is happening about Organo Gold and the plethora of products that are being sold by this company. It has become a global brand that has managed to thrive even though it is not something that is sold in mainstream stores. This is the power of the Internet.
The founder of this company, Bernardo Chua, has been able to market his brand without going through the mainstream channels. This company has been able to elevate as a powerful force in the beverage world because people have been buzzing about it. Many people are finding out about Organo Gold through the website or communication with their friends. Follow Organo Gold on Facebook.
This is the company that started off with Gourmet Coffee. Bernardo would take his time and select the finest coffee beans to be a part of the Organo Gold staple which was organic coffee. As time progressed he would learn that consumers were interested in other things that may have been part of the Organo Gold mix.
Bernardo did not want to waste any time contemplating the expansion of Organo Gold. What he chose to do instead was bring on other products that could fill the void that consumers may have had with other products that they were not satisfied with. Anyone that was not satisfied with their skin care products could give Organo Gold a try. Beverage drinkers that were fascinated with Organo Gold coffee maybe just as intrigued by the multiple flavors of Organo Gold tea. Read more at PRNewswire about Organo Gold.
Bernardo realized that all he really needed to do was initially get the attention of consumers one way or another. Once they became interested in one product he would utilize marketing techniques to expose them to other products from this brand. That is how the company has managed to thrive over the years.