Roland Dickey Jr, the Brains Behind Massive Growth of Dickey’s Barbecue Restaurant

Dickey’s Barbecue Pit is a family restaurant that has become one of the biggest franchises in the world. The restaurant, just like most businesses, began from a single location in Texas in 1941. At the time, Travis and Ollie Dickey, the founders, solely operated the business. The original menu consisted of many ingredients and accompaniments, with the top of the list being beef brisket, barbecue beans, sodas, and beers. Years later, the original recipe has been transformed by subsequent managers like Roland Sr and T.D, leading to the growth of the restaurant locations and popularity as well. Roland Dickey Jr is among the people who have contributed to the restaurant’s longevity, thanks to his exceptional leadership and management skills.

The success which Roland Dickey Jr has achieved is recognized globally. As CEO of Dickey’s Capital Group, Roland Jr has always practiced various techniques and skills that have seen the company experienced massive growth. The first time he took over Dickey’s Capital Group leadership, he oversaw the opening of 400 locations. So far, the company holds the title for Best Franchise deal and Best Drink and Food Franchise, thanks to Roland Dickey Jr. His productivity levels have taken Dickey’s Barbecue Pit from Texas to the world, enabling more people to dine in the delicacy that his grandfather began.

Roland Dickey Jr did not venture into the family business right after college. He preferred to gain experience working for other companies as well. Afterward, he decided to work in the family business. Due to his hard work and dedication, he rose to the position of CEO of Dickey’s Barbecue Restaurant Inc. in 2006. Roland Dickey Jr, therefore, began championing the growth of the restaurants’ franchises. To achieve this, Roland Jr invested in several resources, e.g., technology, construction, marketing logistics, etc. His efforts then led to further growth, finally making the total franchises 500 in number. Therefore, the company partners decided to form Dickey’s Capital Group in 2015, placing Roland Dickey Jr as CEO.